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Imagine if life came with a
handbook to help get you through just about every potentially
awkward, stressful, or over-the-top situation, with humor,
grace, and dignity intact. Life doesn't come with a handbook—but
now business does. In Career and Corporate Cool™, style and
marketing maven Rachel Weingarten defines and details the
elements necessary to succeed and stand out in the modern work
environment. It's filled with witty and user-friendly advice on
building your personal brand equity in the business world while
staying true to yourself. A hybrid of business and style, it's a
cheat sheet for your professional life, with fun and helpful
anecdotes from people who've been there.
While an off-color joke
generally won't play in a cubicle environment, it can be a job
requirement for a professional comedian. Fortune 500 companies
tend to frown on perceived sexual harassment in the workplace
while massage therapists touch naked strangers on a daily basis.
Career and Corporate Cool™ helps you understand not only what's
appropriate and acceptable in your own work environment, but how
best to translate and incorporate your personal style into the
accepted mix.
Proving that smart
business and great style aren't mutually exclusive, Weingarten
covers topics that help you define and refine crucial elements
of your professional persona:
Communication
Skills—from the basics to the personalized details that get you
noticed
Networking—which
contacts are worth pursuing, and how to initiate, create, and
maintain relationships
Fashion, Beauty, and
Grooming Advice—translate your day-to-day look to a polished
style that best suits you
Quizzes and
Worksheets—to help you evaluate your cool quotient
Business
Etiquette—social rules and tools to ease you through every
situation
Gender Differences in
the Workplace—navigate the differences between male and female
work styles
Advice from
Experts—learn from their successes and failures
For most people, careers
happen in the daytime while cool is for after hours. With common
sense and a sharp sense of humor, Weingarten helps you add
effortless cool to all elements of your work life. Career and
Corporate Cool™ is a must-have reference manual for the desk
set.
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