Career and Corporate Cool (TM) by Rachel C. Weingarten - How to look, dress and act the part at every stage of your career

Career and Corporate Cool by Rachel C. Weingarten is the book that will change your working life. Career and Corporate Cool ™: How to Look, Dress, and Act the Part—at every stage in your career by Rachel Weingarten is a top to bottom guide on how to work: whether you sit in a cubicle, a corner office or in your pajamas at home.With great tidbits on how to dress for every situation, how to act everywhere from email to the dreaded corporate picnic, how to stay healthy and a list of Career and Corporate Cool Role Models that will make everyone sit up a little straighter, this is the go-to book for anyone who has a job.

	Media Inquiries: JIll Evans: jill [at] gtkgroup.com 718.228.4221
	PRESS RELEASE 1

	FOR IMMEDIATE RELEASE

	By Rachel C. Weingarten GO BACK TO COOL WITH CAREER AND CORPORATE COOL™ Add Some Cool To Your 9 TO 5 on 9/25 With A Web Exclusive Promotional Event CELEBRATE the first week of autumn on September 25, 2007 with an all (work) day long promotional event that will include exclusive online content, hourly giveaways and more from Rachel C. Weingarten aka Ms. Biz Manners, author of CAREER AND CORPORATE COOL™: HOW TO LOOK, DRESS AND ACT THE PART – AT EVERY STAGE OF YOUR CAREER (Wiley; 978-0-470-12034-7; $21.95; August 2007; hardcover). September has traditionally been a time for getting ready to go back to school, and getting all of the right accoutrements to make your school life complete. Well, why should your work life be any less well accessorized? From your add ons to your attitude, September 25th is a day to celebrate your return to Cool. Every online purchase of CAREER AND CORPORATE COOL™ made on September 25, 2007 between the hours of 9:00 a.m. and 5:00 p.m. EST (Nine To Five on Nine Two Five) qualifies you for exclusive content not included in the book. One grand prize winner will win an icy cool diamond pendant. Winners will be chosen at random every hour from all contest entries for the chance to win cool prizes including everything from autographed copies of CAREER AND CORPORATE COOL™ , gift certificates to iTunes, FabulousStationery.com and Sephora, magazines subscriptions, gift baskets from Phyto, private style strategy sessions with Rachel and more. (With additional prizes awarded for those working overtime!) Purchase a copy of CAREER AND CORPORATE COOL™ from any online retailer on 09/25/07 between the hours of 9:00 a.m. to 5:00 p.m. (EST) and e-mail your receipt to backtocool@careerandcorporatecool.com for a link with access to exclusive hourly updated content not included in the book. Once purchase is verified, you will be entered to win the cool prize for that hour, with one grand prize winner announced at the end of the workday. In CAREER AND CORPORATE COOL™, Weingarten clarifies the new rules of business including everything from basic business etiquette and communication to networking, style and beauty advice and everything needed to help women (and men) in business to create and define their personal professional brand. Elaine Pofeldt of Fortune Small Business sums the book up best: “Rachel Weingarten has a keen eye for the unwritten rules of today’s workplace – and a wicked sense of humor.” Rachel Weingarten is President of GTK Marketing Group. She’s transitioned with great style through careers as a cosmetics industry executive, weekly beauty columnist, and entrepreneur. She is a noted expert on style, marketing and trends, regularly quoted in The New York Times, CNN.com, The Washington Post and many others. Weingarten is also the author of "Hello Gorgeous! Beauty Products in America '40s-'60s, a NYC Public Library pick for 2007 Visit www.CareerandCorporateCool.com for more information and complete contest rules. ### Book cover CAREER AND CORPORATE COOL: How to Look, Dress, and Act the Part – at Every Stage of Your Career By Rachel C. Weingarten Wiley; August 2007 $21.95; 978-0-470-12034-7, Cloth online at www.careerandcorporatecool.com