“There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.” – Dale Carnegie

 Adding contemporary flair to this timeless quote by Dale Carnegie style and marketing maven Rachel Weingarten wrote CAREER AND CORPORATE COOL™: HOW TO LOOK, DRESS AND ACT THE PART – AT EVERY STAGE OF YOUR CAREER (Wiley; 978-0-470-12034-7; $21.95; August 2007; Cloth) a cheat sheet for perfecting your business persona: whether you sit in a cubicle, a corner office, or in your pajamas at home. 

Reading CAREER AND CORPORATE COOL is like getting insider advice from the experienced older sister you wish you had. With great tidbits on how to dress for every situation, how to act and interact everywhere from email to the dreaded corporate picnic, how to stay healthy, and a list of Career and Corporate Cool Role Models that will make everyone sit up a little straighter, this is the go-to book for anyone who has a job.

There’s nothing wrong with declaring that some things are “hot!”…but it’s really being cool that counts. Weingarten gives examples from all walks of life, and lets her humor shine though brilliantly. Her message is simple: Take risks, have fun and experiment enough to find your own style and stick with it. Weingarten reminds the reader that life is about learning on your feet (or in your cubicle) and defining and refining your personal brand a little bit every day – and how to prepare yourself for every workplace eventuality.

In CAREER AND CORPORATE COOL, Weingarten clarifies the new rules of:

• Communication Skills: From the basics to the personalized details that get you noticed

• Networking: Which contacts are worth pursuing, and how to initiate, create, and maintain relationships

• Business Etiquette: Social rules and tools to ease you through every day situations

• Advice from Experts: Learn from their successes and failures

 Rachel Weingarten is President of GTK Marketing Group, LLC. She’s transitioned with great style through careers as a cosmetics industry executive, weekly beauty columnist, and entrepreneur. She is a noted expert on marketing and trends, regularly quoted in The New York Times, CNN.com, The Washington Post and many others. 

Elaine Pofeldt of Fortune Small Business sums the book up best: “Rachel Weingarten has a keen eye for the unwritten rules of today’s workplace –

and a wicked sense of humor.”

Visit www.CareerandCorporateCool.com for more praise and news about the book. 

CAREER AND CORPORATE COOL:

How to Look, Dress, and Act the Part – at Every Stage of Your Career

By Rachel C. Weingarten

Wiley; August 2007

$21.95; 978-0-470-12034-7, Cloth

 ATTENTION REVIEWERS

For the convenience of your readers, please include the following in your review:

Wiley books are available at your local bookstore or by calling 1-800-225-5945.

In Canada, call 1-800-567-4797 

For the latest on what’s happening at John Wiley & Sons, check out our

World Wide Web site at:  http://www.wiley.com